Client Overview
Kasrawad Handloom Producer Company Limited is a respected name in the handloom saree manufacturing industry, carrying forward a tradition of craftsmanship and quality. As a producer company, their mission is to empower local weavers and bring authentic, high-quality handloom products directly to customers.
- Industry: Handloom Saree Manufacturing / Traditional Craft
- Existing Presence: Focus primarily on traditional or B2B channels.
- Goal: To establish a direct-to-consumer digital presence to expand market reach and secure the future of traditional weaving communities.
Project Overview
The core objective was to design, develop, and launch a fully functional, consumer-facing e-commerce store under the brand Sundar Sutra (https://sundarsutra.com/). This platform needed to be scalable, visually appealing, and capable of handling the entire purchase lifecycle, from product discovery to secure payment and final delivery.
Key Deliverables:
- Development of a responsive, feature-rich website.
- Secure integration of a reliable payment gateway.
- Detailed cataloging and listing of the handloom saree product line.
- Integration with third-party logistics services for nationwide shipping.
- Creation of rich content detailing the company’s work and heritage.
Challenges
Moving a traditional, craft-based business online presents unique obstacles that required specialized solutions.
- Bridging the Digital Gap: Translating the tactile, high-value experience of buying handloom sarees into a trustworthy digital format.
- Logistics & Fulfillment: Implementing a reliable, traceable, and cost-effective courier system capable of safely handling high-value, delicate textile shipments across various geographies.
- Payment Trust and Security: Establishing a widely accepted and secure digital payment system that instills customer confidence for high-ticket purchases.
- Inventory Management: Integrating the physical stock of the weavers with the dynamic requirements of an online sales catalog.
Our Strategy & Approach
Our strategy focused on leveraging robust, flexible, and proven technology platforms to minimize development time while maximizing security and functionality.
1. Platform Selection (Scalability & Simplicity):
- We chose WordPress paired with the WooCommerce plugin. This provides a user-friendly CMS for the client to manage content and a globally recognized, flexible e-commerce engine for handling transactions and product listings.
2. Secure and Streamlined Transactions:
- Prioritized the integration of a leading domestic payment gateway to ensure high success rates, transaction security, and compliance with local regulations.
3. End-to-End Fulfillment Solution:
- To solve the logistics challenge, we integrated a dedicated shipping aggregator platform, allowing for real-time rate calculation, automated label generation, and reliable package tracking for both the customer and the client.
Implementation
The project was executed through systematic steps, focusing heavily on integration and content quality.
| System Component | Technology Used | Function & Benefit |
|---|---|---|
| Core E-commerce Platform | WordPress & WooCommerce | Provides product management, cart functionality, and order processing. |
| Secure Payment Gateway | Razor Pay | Enabled credit/debit card, UPI, and net banking transactions securely. |
| Logistics Management | Shiprocket Integration | Connected the store to multiple courier partners for efficient pickup, packing, and tracking. |
| Product Catalog | Custom product attribute setup | Detailed listing of all handloom products, including high-resolution imagery and fabric/weave details. |
Results
The successful launch of the Sundar Sutra e-commerce platform immediately transformed the client’s operational capacity, enabling a direct connection to a broader customer base.
- Immediate Sales Channel Activation: The client is now fully equipped to sell their products online, moving beyond traditional physical sales limitations.
- Expanded Market Reach: The website provides 24/7 access, dramatically widening the customer base beyond local geographies to national and international markets.
- Streamlined Operations: The integrated system automates payment confirmation and shipping label generation, reducing manual administrative effort and potential errors.
- Enhanced Brand Storytelling: The content sections allow the company to share the rich history and process of their handloom work, building customer trust and brand value.
