Tagore Zari Craft Culture Producer Company Limited is a respected entity in the traditional handicrafts manufacturing sector, specializing in the intricate and culturally rich Zari craft. Their mission centers on preserving traditional art forms and providing sustainable livelihoods for their associated artisans.
| Detail | Description |
|---|---|
| Client | Tagore Zari Craft Culture Producer Company Limited |
| Industry | Handicrafts / Cultural Textiles Manufacturer |
| Service Focus | Direct-to-Consumer (D2C) E-commerce Sales |
| Website | https://tagorezari.com/ |
Project Overview
The objective was to transition Tagore Zari from traditional sales channels to a robust, direct-to-consumer e-commerce model. The project encompassed the full development of an online store capable of showcasing high-value, unique handcrafted products to a global audience.
Key Scope Items:
- Development of a fully functional e-commerce website.
- Integration of secure, localized payment processing.
- Structured product catalog creation and display.
- Integration of a reliable and scalable shipping and logistics solution.
- Provision of information detailing the company’s work and cultural heritage.
Challenges
While the client possessed exceptional product quality, their journey into online retail presented several hurdles that needed to be addressed with a tailored digital solution:
- Limited Digital Footprint: The client had minimal existing infrastructure or experience in managing an online direct-to-consumer sales platform.
- High-Value Presentation: Ensuring the intricate detail and quality of handcrafted Zari products were accurately and compellingly represented through photography and detailed online descriptions.
- Cost-Effective Scaling: Needing a powerful, feature-rich e-commerce system that was sustainable and cost-effective for a producer company with a limited initial digital budget.
- Logistics Integration: Establishing a streamlined, automated process for order fulfillment, courier selection, and tracking, essential for handling high-value items.
Our Strategy & Approach
Our strategy focused on deploying a powerful yet accessible solution that minimized operational overhead while maximizing product presentation quality.
- Low-Cost, High-Flexibility Platform: Selecting WordPress with WooCommerce provided a scalable foundation that balanced advanced e-commerce functionality with an open-source, budget-friendly operating model.
- Focus on Visual Storytelling: The strategy prioritized high-resolution image galleries and detailed copy to effectively communicate the heritage, craftsmanship, and intrinsic value of the Zari products.
- End-to-End Transaction Automation: We ensured all critical touchpoints—from payment acceptance to shipping label generation—were automated to reduce manual intervention and potential errors.
- Local and National Reach: Integration focused on gateways and courier solutions optimized for both India’s domestic market and potential international exports.
Implementation
The project was executed using industry-standard tools and a streamlined process to rapidly deploy the online store.
| Component | Technology / Integration | Key Functionality |
|---|---|---|
| Core Platform | WordPress CMS | Provided a stable and familiar backend for content and site management. |
| E-commerce Engine | WooCommerce Plugin | Handled all catalog, shopping cart, checkout, and inventory management. |
| Payment Gateway | Phone Pe Payment Gateway | Enabled secure, instant, and reliable online payment processing for customers. |
| Logistics | Shiprocket Integration | Provided multi-courier connectivity, automated shipping label generation, and real-time tracking for customers. |
| Content | Custom WordPress Pages | Used to display information about the craft, the artisans, and the company’s history. |
Results
The successful development and launch immediately transformed the company’s retail capabilities, empowering them to bypass intermediaries and engage directly with their target market.
- Established Direct Sales Channel: Tagore Zari now operates a fully functional, self-owned e-commerce storefront, providing a sustainable direct-to-consumer revenue stream.
- Automated Fulfillment: The Shiprocket and Phone Pe integrations created a seamless flow from order placement to dispatch, significantly reducing manual order processing time.
- Expanded Market Reach: The website now serves as a global catalog, allowing the company to attract customers nationally and internationally, previously unreachable through traditional means.
- Artisan Empowerment: By enabling direct sales, the platform enhances profitability, providing more substantial support for the preservation of Zari craft and the livelihood of its artisans.
- Key Outcome: The project successfully fulfilled its primary goal: Now they are able to sell their product online.
